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How To Calculate The Lifetime Value of a Residential Cleaning Customer

How To Calculate The Lifetime Value of a Residential Cleaning Customer

Knowing the lifetime value of a residential cleaning customer and how to calculate the value of a residential cleaning customer is incredibly important if you want to scale your home cleaning business. Controlling variables like customer churn, increasing the frequency you clean your clients, and your average ticket per cleaning are all important metrics you need to be tracking in order to obtain this number. A customer could be worth thousands, or even tens of thousands of dollars to your cleaning business. Knowing this number allows you to make better decisions for your business. It allows you to understand the importance of marketing. It helps shapes your strategies in terms of customer support. All aspects of your home cleaning business are affected by this number.

Cleaning Business Software Maid Central has all of these models built in, but if you are looking for a solution on how to calculate these without maid service software, you can watch the video above where Tom Stewart breaks down the various pieces of information you need to calculate this critical cleaning business KPI. There is an entire series of cleaning business KPI calculations. Tom shares all the information on other Key Performance Indicators (KPIs) that he has tracked and measured in his successful home cleaning business valuable to owners of residential cleaning businesses. In addition, you can download the calculators to each of these cleaning business KPI modes at https://maidcentral.com/academy. There is an ever-expanding library of resources and tools you need to grow your residential cleaning business. Maid Central is maid service software with these KPI models built at the core of its functionality. If you use these models to run your cleaning business you will create more success and profits, and improve the lives of your cleaning technicians, your clients, and all stake holders

Add Additional Homes to an Existing Customer Account

When you’ve got a customer who has more than one home for you to clean, this video will show you how to create a new home for an existing customer. The steps after creating the new home also include creating the service set and scheduling out the jobs for the new home. Follow along as we complete all of these steps.

This feature in Maid Central comes in handy in a few instances, when a customer moves to a new home for instance. It is also useful if one family member is paying for and managing the cleaning services of multiple family members. Maid Central is really good at dividing up accounts in cases like this, and even allows each home to have it’s own contacts. A customer may also own rental properties or manage short term rentals like Airbnb’s and need Airbnb cleaning and management services for each individual property. If a customer has a lot of properties to manage, Maid Central’s property management features may better address these use cases. No other home cleaning software has as many tools to manage complex client relationships.

Create Multiple Service Sets So You Can Provide Customized & Detailed Cleaning Services

There are many different cases as to why you’d have more than one service set for a single home or office building. Think of a service set as a unique job rotation for a specific property you clean and track in your cleaning business scheduling software. Service sets let you create more detailed cleaning rotations. You can create instances where a home might be cleaned at different times of day, or by a different team, or you could do things like rotational cleaning where you clean certain spaces or rooms on one visit, and rotate other cleaning tasks in another cleaning visit.

In this video we demonstrate how to use the Copy service set function. We also show you how to build two services sets for a weekly client that gets cleaned by two different teams.

How To Quickly Make Scheduling Changes & Client Cancellations

Maid Central uses the word cancel to mean two different things. One is demonstrated in the video, how to cancel services. This action will cancel the selected job and all future jobs. Customers cancel for lots of different reasons (moving, financial reasons, pandemic, etc) In this how to video we show you how to Cancel Services, How to set a reminder via an open ticket, and where to find that future open ticket on your Main Dashboard. Maid Central is one of the easiest cleaning business software systems you can use to create schedules, and when you need to cancel schedules. All cleaning scheduling and dispatch features are designed to make your workday faster and easier and reduce back office administration time. You can also track cancellation reasons and create details notes on cancellation reasons. You can also set a follow up reminder to check in with them after a certain period of time. This is a good opportunity to put them into a marketing sequence and follow up with them to try to recapture their business.

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Add Additional Homes to an Existing Customer Account

https://www.youtube.com/watch?v=2nwnKxO40sk When you've got a customer who has more than one home for you to clean, this video will show you how to create a new home for an existing customer. The steps after creating the new home also include creating the service set...

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