Blog
MaidCentral: Putting Your Cleaning Business Sales on Autopilot
https://youtu.be/28gKlexJ2W8 Are you feeling overwhelmed with all the different things on your to do list? Are you spending too much time in the whirlwind of managing your residential cleaning business and not enough time closing deals with new customers that will...
Facebook Marketing Strategies For Residential Cleaning Businesses
https://youtu.be/buxFySRyJh4 Corey Boxx of Drive Social Media joined us on Smart Business Moves to discuss Facebook Marketing Strategies For Residential Cleaning Businesses. I have known Corey for over 7 years. He has been a part of the marketing team at Drive Social...
How To Calculate The Lifetime Value of a Residential Cleaning Customer
https://youtu.be/EbgxfBhQ8RE Knowing the lifetime value of a residential cleaning customer and how to calculate the value of a residential cleaning customer is incredibly important if you want to scale your home cleaning business. Controlling variables like customer...
Win More Cleaning Business Reviews With Reputation Marketing
Shawn Hill of Nice Job describes the power of Reputation Marketing to drive growth in your home cleaning business. Software can be a key advantage you can leverage to make this process easier. But everything he teaches applies to a manual process as well. 90% of...
Natural Care Cleaning Uses MaidCentral’s Scheduling & Dispatch Software To Increase Profits
Last week my friend Chad Henley messaged me via Facebook Messenger: "Candice has been working on over/under. Last three days we have been under on average! Gone from 52% to 42% last week!" Chad runs a residential cleaning service called Natural Care Cleaning out of...
Rank Your Cleaning Business Higher In Google Maps In 2021
Your Google Maps listing is a crucial marketing tool for your residential cleaning business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But just because you are the best cleaning business in...
Employee Engagement
Calculating Your Residential Cleaning Business Employee Turnover
Whether you're a residential cleaning business with 5 to 50 employees or a Fortune 500 company, tracking the performance of your employees is vital to making better decisions about investing in your workforce. Hiring, training, and retaining top cleaning talent is...
Automation + Campaigns
Adapting to Cleaning Customers Who Want To Book Online
https://youtu.be/hoBJiccrNbM If your residential cleaning business is not adapting to the way customers want to do business, you will struggle to grow. Online booking has become one of the major trends over the past few years. Adapting to cleaning customers who want...
Sales + Marketing
The New Rules of Cleaning Business Marketing
“Cleaning is for health, not luxury or beauty. CLEANING is a necessity, no longer a luxury.” Debbie Sardone, The Maid Coach and talks about ‘The New Rules of Cleaning Business Marketing’ on this week's Smart Business moves. She discusses how we can pivot our messaging...
Scheduling + Dispatch
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Features
Add Additional Homes to an Existing Customer Account
https://www.youtube.com/watch?v=2nwnKxO40sk When you've got a customer who has more than one home for you to clean, this video will show you how to create a new home for an existing customer. The steps after creating the new home also include creating the service set...
General
Cleaning Business Direct Payroll to Revenue Predicts Success
https://youtu.be/EUDFC-KMy1I In a residential cleaning business, what gets measured gets managed. And knowing and managing your cleaning business direct payroll to revenue is one of the most important KPIs in your business. Nearly every other business decision you...