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Core KPIs: 12 Indicators That Drive Cleaning Business Growth

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Is your cleaning business busy — or actually profitable?
Most owners don’t know, because they’re tracking the wrong numbers. Profit isn’t about booking more jobs — it’s about measuring the right things.

That’s why we’ve identified the 12 Core KPIs that reveal your company’s true health. They show you where money is leaking, how efficient your team is, and whether your pricing supports growth

When you track these KPIs, you stop guessing and start leading with confidence. You gain clarity, control, and a clear path to long-term profitability. Download the free Core KPI Calendar — your month-by-month guide to running a smarter, more profitable cleaning business.

Core KPI Calendar

Grow Faster and Stronger by Tracking These 12 KPIs.

Core KPI Calendar Features:
  • 12 KPIs explained in plain English
  • Monthly improvement tips
  • Growth forecasting tools
  • Real MaidCentral user examples
Core KPIs

What are the Core KPIs for a cleaning business?

Core KPIs are twelve key performance indicators that measure the most important aspects of a cleaning company’s operations, efficiency, and profitability — from Bill Per Cleaning to Customer Attrition Rate.

Core KPIs

Why are these KPIs important?

They provide measurable insight into your business health, reveal growth opportunities, and help you focus on changes that have the biggest financial impact.

Core KPIs

How can MaidCentral help improve them?

MaidCentral automates tracking, reporting, and actions for each KPI — from automated rate increases and customer follow-ups to schedule optimization and real-time dashboards.

Core KPIs FAQs

Which KPIs should I focus on first to grow revenue?

Start with Bill Per Cleaning, Close Rate Per Week, and Cleanings Per Home Per Month. Improvements in these directly increase recurring revenue without increasing headcount.

How often should I review and update my KPIs?

At minimum, review monthly to catch trends early. Many MaidCentral users monitor their KPI dashboards weekly to respond quickly to changes.

What tools can automate KPI tracking?

MaidCentral consolidates all KPI tracking, reporting, and actions into one platform, eliminating the need for separate spreadsheets or disconnected software.

How do KPIs help reduce operating costs?

By monitoring metrics like Direct Payroll % to Revenue and Operating Expense Per Month, you can identify inefficiencies, adjust pricing, and streamline resource allocation.

Where can I find benchmarks for cleaning business KPIs?

MaidCentral provides built-in KPI benchmarks based on industry data and your own historical performance, helping you set realistic targets.