Charleston, SC – [10/22/25] – The MaidCentral Strategy Summit 2025, held September 17–19 at Castle Keepers House Cleaning in North Charleston, united residential cleaning business leaders for three days of masterclasses, keynote sessions, and data-driven success stories. Attendees hailed the Summit as the most impactful event in the residential cleaning industry, setting a new benchmark for professional development, innovation, and operational excellence.
Tom Stewart, CEO of MaidCentral, reflected on the success:
“For 30 years, my mission has been to shift the way consumers see house cleaning—from a simple transaction to a professional, highly valued service. This Summit showcased exactly how far our industry has come. What’s truly exciting is that we’re at a turning point: advances in AI, robotics, and automation are already reshaping the world around us, and our industry will not be left behind. But these tools are only as powerful as the data that fuels them. Accurate, actionable information is the foundation that allows cleaning companies to innovate, automate, and scale with confidence. The energy, innovation, and passion in the room proved that the future of residential cleaning is not only brighter than ever—it is being built on technology and data that elevate the value of our work to consumers and create unprecedented opportunities for business growth.”
Industry Leadership on Display
A major highlight of this year’s Summit was the presence of six of the nine residential cleaning companies named to the 2025 Inc. 5000 list. All nine—powered by MaidCentral’s cleaning business software—shared their growth journeys and strategies with attendees, underscoring how scheduling software and data analytics are powering scalable success.
Attendee Voices
Survey responses highlighted both disruptive innovation and practical strategies:
- “It was shocking to learn the speed with which AI is evolving. I am eager to explore how I can use it in my business. The presentation rekindled my enthusiasm—knowing how quickly things are changing and considering the possibilities for our company.”
- “Mind-blowing progress on robotics was reported. We must think creatively to win a part of that progress or risk being crushed by it.”
- “The question was posed: How do I bring what’s happening in other industries to my own? That mindset shift opened up entirely new ways of thinking about growth.”
- “Great presenter—high energy, clear expertise. It left me more motivated to face imminent changes head on.”
- “I loved hearing from all the speakers today. Thank you!”
- “The content was valuable and I wanted even more.”
Speaker Highlights
- Jonathan Whistman (WhoHire) – Human potential and recruitment innovation.
- John Zdanowski (Weekly Accounting) – Clarity in financial modeling for growth.
- Matt Ricketts (Better Life Maids) – Beyond $5M: The Blueprint for Predictable, Profitable Growth.
- Gosia Baran (Helping Hands Cleaning Service) – Building culture and retention.
- Don Haga (Clean Suite) – Acquisition as a fast track to expansion.
- Pete Glavas (Maid Brigade) – Delegating to avoid costly mistakes.
- Greg Norrell (MoreHands Maid Service) – Rewarding teams without sacrificing profit.
- Joe Walsh (Green Clean Maine) – Customer lifetime value strategies.
- Chris Willatt (Alpine Maids & Clean Capital Partners) – Pipeline management for scalability.
Looking Ahead
With sold-out attendance and overwhelming demand, MaidCentral confirms the Summit will return in September 2026. Full details will be announced at www.maidcentral.com.
About MaidCentral
MaidCentral is the leading cleaning business software platform designed for the residential cleaning industry. It streamlines scheduling software, payroll, reporting, and customer engagement. Built by cleaning business owners for cleaning business owners, MaidCentral enables companies to increase profitability, retention, and efficiency. Learn more at www.maidcentral.com.
Media Contact:
CeCe Mikell
Special Projects Manager
MaidCentral
media@maidcentral.com
(843) 607-0000
