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Core KPI Close Rate Per Week

Close Rate Per Week KPI MaidCentral

Close Rate Per Week measures how many of your weekly quotes convert into recurring customers. It’s the bridge between sales activity and actual revenue. A strong close rate means your quoting process is effective, while a weak one signals missed opportunities. By focusing on improving this KPI, you gain predictable, recurring revenue that fuels sustainable growth.

Core KPI Calendar

Grow Faster and Stronger by Tracking These 12 KPIs.

Core KPI Calendar Features:
  • 12 KPIs explained in plain English
  • Monthly improvement tips
  • Growth forecasting tools
  • Real MaidCentral user examples

How to Calculate Close Rate Per Week

The Close Rate KPI shows the percentage of quotes that actually convert into paying customers.
It helps measure how effective your sales process is and whether you’re turning enough leads into jobs. 


Close Rate (%) = 
(Number of New Customers ÷ Number of Quotes Given) × 100

Example: If your team provides 50 quotes in a week and 25 of those become customers, then:


25 ÷ 50 × 100 = 50% Close Rate
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Close Rate Per Week — What, Why, How

Core KPIs

What is Close Rate Per Week?

It’s the percentage of quotes you issue each week that turn into recurring cleaning customers. This KPI focuses only on ongoing service, not one-time jobs.

Core KPIs

Why does Close Rate Per Week matter?

It reflects the effectiveness of your sales process. A higher close rate means your quoting, pricing, and follow-ups are aligned with customer expectations.

Core KPIs

How does MaidCentral help improve Close Rate?

MaidCentral automates quoting, follow-ups, and lead attribution, provides online booking, and tracks availability — helping more quotes turn into loyal customers.

Quotes Per Week — Practical FAQs

What’s a good close rate benchmark for cleaning businesses?

Many residential cleaning companies aim for 50–70% close rate on recurring services. The exact target depends on market competition and pricing strategy.

How can I raise my close rate?

Ensure fast follow-ups, clear pricing, easy online booking, and personalized communication. Automated reminders and discounts for hesitant leads can also help.

What’s the link between Quotes Per Week and Close Rate?

Quotes Per Week measures activity, while Close Rate measures conversion. Together, they determine how full your pipeline is and how much of it becomes revenue.

Should I include one-time jobs in my close rate?

No. Focus this KPI only on recurring services, since they provide predictable revenue and a more accurate measure of long-term sales success.

How often should I review my close rate?

Review weekly to catch trends quickly. A sudden dip may point to pricing, competitor promotions, or issues in your quoting process that need immediate attention.