Core KPI Customer Attrition Rate Per Month
The Customer Attrition Rate Per Month KPI measures the percentage of recurring customers your business loses in a given month. This KPI is one of the clearest indicators of customer satisfaction and long-term stability because even small monthly losses compound over time. Monitoring the Customer Attrition Rate Per Month KPI helps you identify retention challenges, improve service quality, and protect recurring revenue that drives predictable business growth.
Core KPI CalendarGrow Faster and Stronger by Tracking These 12 KPIs.
- 12 KPIs explained in plain English
- Monthly improvement tips
- Growth forecasting tools
- Real MaidCentral user examples
Core KPIs
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Bill Per Cleaning
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Quotes Per Week
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Close Rate Per Week
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Cleanings Per Home Per Month
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Revenue Per Technician Per Day
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Rate Increase Per Year
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Direct Payroll % to Revenue
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Customer Attrition Rate Per Month
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Skip Cleanings Per Day
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Absentee Rate Per Day
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Technician Turnover Per Year
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Operating Expense Per Month
How to Calculate Customer Attrition Rate Per Month
The Customer Attrition Rate Per Month KPI measures the percentage of recurring customers lost in a single month. Tracking Customer Attrition Rate Per Month helps you spot churn early, improve retention programs, and protect recurring revenue.
Customer Attrition Rate Per Month (%) =
(Number of Lost Recurring Customers (month) ÷
Active Recurring Customers at Start of Month) × 100
Example: If you started the month with 420 active recurring customers and lost
12 recurring customers during the month, then:
12 ÷ 420 × 100 =
2.86% Customer Attrition Rate Per Month
Customer Attrition Rate Per Month KPI – What, Why, How
What is the Customer Attrition Rate Per Month KPI?
The Customer Attrition Rate Per Month KPI is the percentage of recurring customers your business loses within a single month.
Why is the Customer Attrition Rate Per Month KPI important?
The Customer Attrition Rate Per Month KPI directly impacts recurring revenue. Even small monthly losses compound over time, reducing growth and profitability.
How can I improve the Customer Attrition Rate Per Month KPI?
Improve the Customer Attrition Rate Per Month KPI by tightening quality controls, communicating proactively about schedule changes, offering save‑offers or frequency options, and using MaidCentral to flag at‑risk accounts for timely outreach.
Customer Attrition Rate Per Month KPI — FAQs
How do I interpret the Customer Attrition Rate Per Month KPI?
The Customer Attrition Rate Per Month KPI indicates the percentage of recurring customers lost in a month. A lower Customer Attrition Rate Per Month KPI suggests strong retention and stable recurring revenue, while a higher KPI signals churn risks that need immediate attention.
What is a good benchmark for the Customer Attrition Rate Per Month KPI?
Benchmarks vary by market, but many residential cleaning businesses aim to keep the Customer Attrition Rate Per Month KPI below 3%. Sustained rates above 4–5% typically warrant a retention plan and service quality review.
What causes a high Customer Attrition Rate Per Month KPI?
A high Customer Attrition Rate Per Month KPI is commonly driven by inconsistent quality, schedule disruptions, price misalignment, communication gaps, or capacity constraints that lead to missed or rescheduled visits.
How can I reduce the Customer Attrition Rate Per Month KPI?
Reduce the Customer Attrition Rate Per Month KPI by tightening quality checks, communicating proactively, offering save‑offers (frequency changes or adjusted scope), and using MaidCentral alerts to reach out to at‑risk accounts before they cancel.
How often should I review the Customer Attrition Rate Per Month KPI?
Review the Customer Attrition Rate Per Month KPI monthly, and also watch a rolling 90‑day trend. Spikes should trigger root‑cause analysis and targeted retention actions.