Corey Boxx of Drive Social Media joined us on Smart Business Moves to discuss Facebook Marketing Strategies For Residential Cleaning Businesses. I have known Corey for over 7 years. He has been a part of the marketing team at Drive Social Media all of that time, and my company Better Life Maids uses Drives social media services to drive traffic and grow our customer base.
We had a wide-ranging discussion on both the whys of Social Media Marketing and the hows. First of all almost all of the consumers you want to reach are on either Facebook or Instagram. There is no denying the reach of these platforms and how people are using them. The time spent on social media is measured in hours per day, not minutes with the average user engaging with social media for over 1.5 hours a day in the US. The phone is with us at the gym, its at the dinner table, its even in the bathroom now 78% of US Adults age 35-to 51 admitting to using the phone on the toilet. The key to all marketing is meeting your audience where they are spending there time, that is why companies spend millions of dollars for a 30 second ad during the Super Bowl. Eyes and attention on are on smartphones, and on social platforms and you need to be there as well.
One thing to keep in mind is that free Facebook reach is almost non-existent now. In the early days of Facebook you could put up a post on your Facebook Page and it would reach 100% of your fans. Now that organic reach is down to a tiny slice of the pie. Maybe 1% of your businesses fans and followers will see your organic posts. You need to use a paid advertising strategy to get the most out of these platforms and to reach your audience.
One of the key takeaways of the discussion was that you need good data in your residential cleaning business to be able to make clear marketing decisions. You can unlock the most of your Facebook Ads by targeting leads and quotes that you are gathering in your Maid Service CRM. Retargeting the leads and quotes that have not yet booked with you is an important step in maximizing the results of any Facebook Marketing Strategy that you would want to develop for your residential cleaning business.
Your Maid Service Software programs should give you the insights you need to be able to clearly evaluate the ROI of Facebook marketing. When you have a clear picture of the Lifetime Value of a Client, you can decide how much you can spend to acquire a client and still make a profit. MaidCentral helps you make these kinds of decisions by providing Cleaning Business Owners with rich data, and KPI models built into the heart of the cleaning business software.
Discussed on the show: Cleaning Business Software, Cleaning Business Facebook Marketing, Cleaning Business Social Media Marketing, Cleaning Business Facebook Ad Creation, How To Create Cleaning Business Instagram Ads, Marketing to your existing cleaning business leads, Marketing to your existing cleaning business customers, Marketing Follow Up Systems For Cleaning Businesses, Facebook Advertising ROI For Residential Cleaning Businesses