Understanding Customer Lifetime Value
Learn how calculating a customer’s total profit potential over their lifetime helps drive smarter growth and retention strategies

From Revenue to Profit
Understand how variable costs impact gross profit and why effectively managing these expenses is critical for long-term success
Maximizing Lifetime Value
Explore the four key factors that influence profitability and discover how to optimize each for maximum customer value

Boosting Gross Profit
Learn how to improve processes, train employees, and schedule more efficiently to reduce costs and increase profitability

Control Payroll to Maximize Profit
Balance labor costs with revenue efficiency to maintain strong profitability and ensure competitive, sustainable pricing

The Value of Pricing by Job
Reward your team’s expertise and efficiency with a job-based pricing model that ensures profitability and fairness

The Power of Retention
Focus on retention to reduce costs, increase customer lifetime value, and build a more profitable and stable business

Calculating Customer Lifetime Value
Use this proven formula to determine the gross profit generated by each customer over their lifetime
