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Core  KPIs

Core Key Performance Indicators (KPI’s) provide key insights into your business and enables us to forecast future results. 

With this knowledge, you have the power to create the future you deserve!

MaidCentral simplifies the tracking and monitoring of essential KPIs – as well as the tools to improve them. We firmly believe in the importance of these Core KPIs and their value in predicting future outcomes. That’s why we have made our FREE Growth Forecasting Tool available for everyone in order to deliver tailored insights and a way to simulate predictable outcomes.

Click  on the button below to try it today!

 

Free Growth Forecasting Tool!
Screenshot of the Growth Forecasting Tool

January Core KPI - Bill Per Cleaning

Bill Per Cleaning is your average bill rate for each individual job. Higher priced jobs will increase your Bill Rate Per Cleaning and lower priced jobs will decrease this.

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EQUATION:  Revenue ÷ Job Count

MaidCentral Activities That Drive Bill Per Cleaning

  • Rate increases/adjustments
  • Increase quoting hourly rate
  • Add skip/lockout fees
  • Use the dispatch board for daily tracking of under/over time houses
  • Add-ons available in customer portal
  • Bulk rate modifications for admin fees/cc fees/etc.

Bill per Cleaning is a good representation of your overall revenue. It has a direct relationship to your payroll percent to revenue. Regular rate increases and rate adjustments, when appropriate, can raise this average and increase profits.

February Core KPI - Quotes Per Week

Quotes Per Week is how many quotes you give per week. If your company has a lot of leads but a low number of quotes, there is a lot of potential business being left on the table.

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EQUATION: Total Quotes ÷ Number of Weeks

MaidCentral Activities That Drive Quotes Per Week

  • Online booking
  • Automated campaigns
  • Set up your sales dashboard
  • Consistent lead attribution tracking
  • Have accurate availability calendar settings
  • Add marketing text to online booking tool and templates

Quotes Per Week helps to identify how effective your sales and marketing efforts are. An increase in quotes is a good sign that your business has a growth opportunity and if you are pricing your jobs effectively, this should lead to increased profits.

March Core KPI - Close Rate Per Week

Close Rate Per Week looks at the total quotes you give each week and sees how many become recurring customers.

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EQUATION: Total Recurring Sales ÷ Total Quotes

MaidCentral Activities That Drive Close Rate Per Week

  • Online quoting
  • Automated campaigns
  • Follow up with cancelled customers
  • Sales dashboard settings and usage
  • Lead attribution tracking
  • Set up availability calendar
  • Marketing text
  • Discount codes

 We focus on recurring sales only for this KPI as it helps with predictable revenue and outcomes. Your close rate reflects your ability to effectively convert potential clients into ongoing paying customers. The close rate of recurring services has a major impact of the overall stability of your business.

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