Core KPIs
Core Key Performance Indicators (KPI’s) provide key insights into your business and enables us to forecast future results.
With this knowledge, you have the power to create the future you deserve!
MaidCentral simplifies the tracking and monitoring of essential KPIs – as well as the tools to improve them. We firmly believe in the importance of these Core KPIs and their value in predicting future outcomes. That’s why we have made our FREE Growth Forecasting Tool available for everyone in order to deliver tailored insights and a way to simulate predictable outcomes.
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January Core KPI - Bill Per Cleaning
Bill Per Cleaning is your average bill rate for each individual job. Higher priced jobs will increase your Bill Rate Per Cleaning and lower priced jobs will decrease this.
Drive This Number UP ↑
EQUATION: Revenue ÷ Job Count
MaidCentral Activities That Drive Bill Per Cleaning
- Rate increases/adjustments
- Increase quoting hourly rate
- Add skip/lockout fees
- Use the dispatch board for daily tracking of under/over time houses
- Add-ons available in customer portal
- Bulk rate modifications for admin fees/cc fees/etc.
Bill per Cleaning is a good representation of your overall revenue. It has a direct relationship to your payroll percent to revenue. Regular rate increases and rate adjustments, when appropriate, can raise this average and increase profits.
February Core KPI - Quotes Per Week
Quotes Per Week is how many quotes you give per week. If your company has a lot of leads but a low number of quotes, there is a lot of potential business being left on the table.
Drive This Number UP ↑
EQUATION: Total Quotes ÷ Number of Weeks
MaidCentral Activities That Drive Quotes Per Week
- Online booking
- Automated campaigns
- Set up your sales dashboard
- Consistent lead attribution tracking
- Have accurate availability calendar settings
- Add marketing text to online booking tool and templates
Quotes Per Week helps to identify how effective your sales and marketing efforts are. An increase in quotes is a good sign that your business has a growth opportunity and if you are pricing your jobs effectively, this should lead to increased profits.
March Core KPI - Close Rate Per Week
Close Rate Per Week looks at the total quotes you give each week and sees how many become recurring customers.
Drive This Number UP ↑
EQUATION: Total Recurring Sales ÷ Total Quotes
MaidCentral Activities That Drive Close Rate Per Week
- Online quoting
- Automated campaigns
- Follow up with cancelled customers
- Sales dashboard settings and usage
- Lead attribution tracking
- Set up availability calendar
- Marketing text
- Discount codes
We focus on recurring sales only for this KPI as it helps with predictable revenue and outcomes. Your close rate reflects your ability to effectively convert potential clients into ongoing paying customers. The close rate of recurring services has a major impact of the overall stability of your business.
April Core KPI - Cleanings Per Home Per Month
Cleanings Per Home Per Month is the average number of times your company visits each home every month.
Drive This Number UP ↑
EQUATION: Total Job Count ÷ Total Home Count ÷ Number Of Months
MaidCentral Activities That Drive Cleanings Per Home Per Month
- Add skip/lockout fees
- Campaigns to increase frequency for E4 week and E2 week customers
- Use Solo Technicians to clean more homes per day and increase production capacity with the same number of technicians
- Pre-charge customers for upcoming cleans to reduce skips
By improving this KPI, you are increasing the frequency of homes cleaned per month, which increases recurring revenue per month per customer. A higher frequency of cleanings maximize revenue from existing clients, without incurring significant additional marketing or acquisition costs that are associated with obtaining new customers.
EQUATION: Total Revenue÷ Number Of Days Worked In Time Period
MaidCentral Activities That Drive Revenue Per Technician Per Day
- Use solo technicians to clean more homes per day and increase production capacity with the same number of technicians
- Scheduling efficiency for recurring services
- Logical home zone colors to reduce drive time and increase production time
- Tracking individual employee productivity/efficiency to maximize scheduled time
- Rate adjust any underpriced homes quickly
Tracking Daily Revenue Per Technician is instrumental in assessing individual technician performance, optimizing resource allocation, providing incentives and making informed decisions about capacity planning and profitability. More predictability with your schedule aids in optimizing routes and managing workloads to maximize efficiency.
June Core KPI - Rate Increase Per Year
Rate Increase Per Year is a crucial metric for our cleaning service, representing the annual adjustment in our service rates.
Drive This Number UP ↑
EQUATION: Current Planned Revenue Per Hour – Starting Planed Revenue Per Hour ÷ Starting Planned revenue Per Hour
MaidCentral Activities That Drive Rate Increase Per Year
- Rate Increase tool – can schedule on a monthly basis for a segment of your customers, our tool helps you save time and effort while increasing revenue.
Cleaning companies are able to quantify the percentage by which they raise their service rates on an annual basis. This metric provides insight into pricing strategy and aids in revenue growth and profitability over time. Rate Increases help to offset costs associated with providing high-quality cleaning services, including wage adjustments, equipment upgrades, and compliance with regulatory changes. Understanding this number allows for accurate budgeting and financial planning.
July Core KPI - Direct Payroll % to Revenue
Direct Payroll Percent of Revenue measures the percentage of total revenue that is spent on direct labor and is crucial for evaluating the financial health and efficiency of the business.
Drive This Number DOWN ↓
EQUATION: Technician Payroll ÷ Revnue
MaidCentral Activities That Drive Direct Payroll % to Revenue
- Rate increases
- Using the dispatch board
- Customer tags to identify issues before they occur
- Pay for performance pay models
- Bulk rate modifications to increase base bill rates
- Solo technicians
This metric helps in understanding how labor costs impact overall profitability, and the efficiency of labor cost management. Understanding the percentage of revenue dedicated to direct payroll can inform your pricing strategy. Understanding this number ensures that service rates are set at a level that covers not only direct labor costs but also other operational expenses and leaves room for profit. Lowering this number has a direct impact on increasing profits.
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