MaidCentral Helped Natural Care Cleaning Increase Net Profits By $100K

This case study is part of MaidCentral’s growing library of real customer success stories. Explore how cleaning businesses like this one are increasing revenue, improving efficiency, and building more profitable operations… View all Success Stories.

Chad Henley owns Natural Care Cleaning Service with his wife, Diana Henley. It truly is a family-run business, with their daughter Candice heading up day-to-day operations.

“It’s been amazing. I don’t think it’s the same company anymore. Since joining, we’ve seen some major successes. In the last four months, our revenue is up 37%. Our bill rate per hour is up 25%. Our employees’ wages — which is really important to me — have increased from $15 per hour to $20 per hour. But even though wages have gone up, our cost of direct labor has dropped from 50% of revenue to 40% of revenue.

What that means for us is another $100K in profit back into our business every year.

Think about that. Maid service software helped them uncover hidden profits within their existing business.

• They used reporting inside MaidCentral to automate price increases for customers who were below their target hourly rates.
• They improved team efficiency by creating more densely scheduled routes and holding teams accountable for staying on time throughout the day.
• They increased productivity by assigning allowed hours to every job in MaidCentral, then reviewing any visit that ran over time to understand why and improve future performance.

MaidCentral is focused on giving residential cleaning business owners the tools they need to build profitable, sustainable companies in a challenging industry. The success Natural Care has experienced is impressive — but it’s far from uncommon.