Let’s say you’ve recently started a home cleaning business. You’ve hired dependable cleaners, created a modern website, and invested in the best residential cleaning company software. What now? How do you ensure your investment pays off and that your newfound maid service stays profitable for many years to come?
In past articles, we explored some significant challenges housekeeping companies deal with and provided a few tips on how to stand out from your competitors. Now we’ll discuss 3 tried-and-true ways to drive your residential cleaning business to lasting success. Keep reading to learn more.
What makes a housekeeping company successful over the long term?
Although home cleaning services have lower upfront costs, reduced overheads, and more reliable demand than many other businesses, they still require you to work hard and keep a close eye on your operations. In particular, you need to be on the lookout for hidden problems that can really hurt your cleaning business and deal with them ASAP.
Here are 3 ways to ensure long-term success for your housekeeping service:
1. Identify your core services
The last thing you want to do when you’re just starting out is spread yourself too thinly. Instead of offering residential, office, carpet, vacation rental, and post-construction cleaning services right from the get-go and being mediocre at all of them, you should pick 1-3 core services and excel at them.
This will help you carve out a niche for your company and build a reputation for being really good at that particular service. This will cause your customer base to grow, which will in turn enable you to grow your firm and eventually branch out into other services.
2. Develop an effective marketing plan
It goes without saying that you need to have a practical, great-looking website that’s been professionally optimized for all major search engines. However, you’ll probably also need to advertise, at least in the beginning. How will you go about doing this? Will you use social media platforms? If so, which ones? Will you place ads in the local papers or TV stations?
If you don’t know much about this, consider partnering with a digital marketing company that’s well-versed in the local market. Build relationships with other businesses such as property management firms and real estate agencies that may recommend you for move-out cleans.
3. Emphasize convenience
The main purpose of a maid service is to provide convenience to its customers. However, this shouldn’t be limited to the cleaning itself. People are busier than ever and they want to keep things nice and simple. Luckily, modern technology can help you do just that.
Every aspect of your service, from requesting quotes, booking appointments, processing payments, leaving reviews, and communicating with your staff should be fully integrated into your website and streamlined via an easy-to-use software solution.
Who makes the best residential cleaning company software?
MaidCentral supplies owners and managers of home cleaning businesses with top-of-the-line software solutions built from the ground up to meet the specific needs of the housekeeping industry. It contains the complete set of features needed to run a successful maid service.
Reach out to us today if you’d like to book a one-on-one demo or ask additional questions. We’re eager to work with you and help you take your residential cleaning company from stress to success.