It’s no secret that the residential cleaning industry is one of the least difficult industries to get into. Starting costs are low, you don’t need to hire the best professionals available to deliver a good service, you can use dedicated house cleaning software to manage all of your internal and external operations, and you can start small and still make a healthy profit.
That being said, there are two sides to every coin. The low barrier to entry means there’s going to be more competition to contend with and it’s going to be harder to make your maid service stand out on the market.
In this article, we’ll help you drive your business to success by exploring 3 time-tested ways to ensure long-lasting success for your housekeeping company by making it stand out from its competitors. Keep reading to learn more.
How can a cleaning company stand out?
First and foremost, you need to make sure you offer quality home cleaning services for your price range. This means identifying and overcoming major challenges, and ensuring your cleaners offer consistent value that meets your clients’ expectations. After all, none of the tips below are going to help you if your customers don’t want to schedule a second cleaning.
Here are 3 ways to make your residential cleaning service stand out:
1. Invest in effective SEO
These days, most people rely on Google to find the goods and services they need. In the majority of cases, when they search for something they don’t look past the first 1-2 pages. If your website doesn’t appear on these first couple of pages, potential customers will never see it regardless of how amazing your service may be.
This is where SEO (Search Engine Optimization) comes in. Good SEO practices ensure that your website will rank high on search engines when people look for cleaning companies in your area. This will drive prospective customers directly to your website and increase the chance that they will book your services.
2. Create a modern website
A housekeeping company’s website is its face and its primary branding tool. It’s likely the first thing potential clients will see of your business. It’s where they’re going to learn about your services, book cleanings, and get a general feel for your company.
Your website should therefore be made to the highest standard. In addition to looking good, it should be intuitive, informative, fast, and accessible from any internet-enabled device. It should also be set up to make it easy for clients to leave reviews, ask questions, customize their services, make use of coupons, send referrals, and so on.
3. Use specialized apps to streamline your operations
Why stop at using modern technology to expand your customer base, when you can also use it to run every other aspect of your cleaning company? There are purpose-built software solutions today that allow managers and owners to optimize every aspect of their cleaning businesses, including:
- Client communications
- Staff communications
- Booking and quote requests
- Service scheduling
- Online reviews
- Sales follow ups
- Payment processing
- Comprehensive analytics
- Long-term planning
- Key performance indicators, and more
Where can I find the best house cleaning software available now?
From facilitating communication with your clientele and employees, to helping you identify unseen problems that can hurt your cleaning business, MaidCentral software for residential cleaning companies contains everything managers and owners need to run a successful and profitable maid service.
Get in touch with us today if you have additional questions or if you’d like to experience our software suite first-hand via an online, one-on-one demo.