Starting your own company is exciting, but when it comes to attracting and retaining customers, it tends to get stressful in a hurry, especially if you’re not sure what moves to make. Luckily, today you have more options than ever to advertise your business and communicate with your existing and potential clients.
A great way to streamline your organization and attain more customers is by utilizing the best software for cleaning companies. However, it’s also essential that you become familiar with some of the useful ways to make your business more appealing to potential customers. Keep reading to find out what they are.
How do I attract customers to my cleaning business?
While growing your client base does require time and effort, it doesn’t necessarily mean that you need to invest a lot of money. Check out these 4 best practices to increase your number of loyal customers:
Online marketing
When you know what type of customer you want to attract, think about the possible questions they may have and try providing the best answer. Use SEO tools such as Google Analytics and others to find out what keywords would lead potential clients to your website.
Ensure your website is intuitive, so that users can easily interact with it. Consider utilizing social networks to promote your business, since creating a page is free, and there are a lot of advertising tools that you can use to target consumers and businesses by age, location, and other criteria.
MaidCentral’s unique software features an automated follow-up process that keeps interacting with potential clients after their initial visit. Plus, it allows you to select the options of online quoting and lead capture for maximum efficiency.
Online reviews
Yelp, Google, and other platforms that feature reviews are useful for expanding your customer base. However, you’ll need to actively follow up with these reviews and respond to them in order to maximize your efforts by letting your customers know you care about their satisfaction and are ready to keep improving your business. Feel free to ask your existing customers to leave an online review.
Our software offers quality management tools, such as Scorecards, that automatically generate more reviews on the channels of your choice. Boasting the high quality of your service, you can rest easy knowing that it will render excellent reviews as well.
However, it may happen sometimes that you do get a negative response, but don’t get discouraged. Make sure you provide a response and see how you can resolve the issue in question. MaidCentral contains an efficient ticket system that enables you to create quality resolution processes and perform thorough inspections of the problems raised in these reviews.
Customer referrals
Word of mouth is one of the longest present marketing strategies and probably the one with the highest success rate. When looking for a reliable service, you’d certainly put more confidence in a company whose services your friends, family, or neighbors have already used and were happy with the results.
You can offer your current clients discounts or other incentives if they successfully recommend your company, or ask if you can use their community bulletin boards to post your contact information.
With MaidCentral’s advanced lead source tracking system, you can easily track the main lead, as well as individual customers that refer you. What’s more, it allows you to create unique promo codes that your clients can share and generate further referrals.
Networking with related companies
Making connections with companies that aren’t your direct competitors is a great way to support the expansion of your customer base. For instance, if you’re running a business for house cleaning, get to know carpet cleaners in your area, so that you can refer each other to your existing clients.
MaidCentral even allows you to subcontract work and track it inside the system, making your organization the hub of all home services for your customers.
You can also offer your services to a local charitable or nonprofit organization free of charge. This way, you’ll create positive publicity while giving back to your community.
You can easily create a custom Scope of Work within our software and clearly define the details of this specific cleaning program. The possibility of adding tags to these jobs will help your technicians and schedulers easily identify they’re part of your cause strategy. Moreover, each of your discount package add-ons will have a unique Quickbooks item so you easily keep track of it.
What is the best software for cleaning companies?
MaidCentral is your team to rely on when you’re looking for ways to make your company successful. With all the benefits of our unique software you’ll be able uncover your business profits and make them grow. Our simple system allows you to manage customer engagement, schedule jobs, and set up job worksheets and employee time clocks.
You’ll have one software that automates all your repetitive tasks and lets you focus on more important aspects. Give us a call now!
