Lead sourcing is crucial for the development of a cleaning company. However, with so many options available, it can be challenging to determine the ones that are most effective. By identifying and leveraging these sources and utilizing our efficient lead source reporting app,  you can generate high-quality leads and increase your chances of success in a highly competitive industry. 

From digital channels to traditional marketing strategies, we’ll cover the top sources that you can use to build your customer base and grow your operations.

What are the 6 types of leads?

Choosing the right sources is a critical process of any business’s marketing strategy. Check out these top 6 leads that can help you attract potential customers and increase your revenue:


Referrals come from existing customers who recommend your company to their friends, family, or colleagues. They are highly valuable because they come with a built-in level of trust and credibility. 

Additionally, they tend to have a higher conversion rate because they are already familiar with the business’s services and have received a recommendation from someone they know and trust.


Direct leads come directly from your marketing efforts. These can include targeted email campaigns, online ads, and other forms of direct outreach. They tend to be more challenging to convert than referrals because they are often less familiar with the business’s services. 

However, by using effective targeting and messaging, you can still generate high-quality direct leads that are more likely to convert into paying customers.


Organic leads refer to your online presence, such as your website or social media channels. They are generated through search engine optimization (SEO), content marketing, and other forms of organic marketing. They tend to have a higher conversion rate than direct leads because they are actively seeking out information about your services. 

Additionally, they tend to be more cost-effective than other types of sources because they are generated through non-paid channels.


Inbound sources come from potential customers who reach out to your business directly. These can include phone calls, emails, or online form submissions. They tend to have a higher conversion rate than other types because the potential customer has already expressed interest in your services. 

In addition, they typically have a shorter sales cycle because the potential customer has already taken the first step in the buying process.

lead source reporting app


Partnerships with other businesses can be a great source of new customers. For example, you can partner with a real estate agency or property management company to offer your services to their clients. These tend to be high-quality sources because they come from an established business that has already built a level of trust with its customers. 

Moreover, they tend to be cost-effective because you don’t have to spend as much on marketing and outreach.


Event leads come from networking events, trade shows, or other industry events. These tend to be highly targeted because you’re interacting directly with potential customers. In addition, they can be very efficient because they come from individuals who are actively seeking out information about your services.

What is the best lead sourcing reporting app I can use for my cleaning business?

When you want to learn more about lead source reporting or you’re wondering how to do lead sourcing properly and why it’s important for your business’s success, feel free to reach out to MaidCentral. Our dedicated experts will go above and beyond to provide you with all the necessary information and demonstrate the perks of our unique software that can help you optimize your operations and bring your business to the next level. Call us today and schedule your free online demo!

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MaidCentral Software

MaidCentral is a comprehensive software solution built specifically to help cleaning businesses streamline their operations, boost revenue, and substantially elevate the trajectory of their business. Our comprehensive, cloud-based platform is used by hundreds of cleaning companies across the country. MaidCentral was developed by cleaning business owners for cleaning business owners. No other cleaning software is this powerful.