We truly live in a digital age. People everywhere use phones and computers to communicate, learn, have fun, and do business on a daily basis. Entire industries are leveraging the power of modern technology to streamline their processes, expand their customer base, and...
Technology is reshaping the residential cleaning industry. Traditionally one of the most protected industries from technological advances, automation and software are allowing cleaning businesses to scale operations while maintaining relatively efficient back-office...
We had the honor of having Kevin Kunkel as a guest on Smart Business Moves this week. You are going to want to watch this one from start to finish. I was loaded with actionable advice on how to evaluate talent, how to lead your team, how to use...
https://youtu.be/hoBJiccrNbM If your residential cleaning business is not adapting to the way customers want to do business, you will struggle to grow. Online booking has become one of the major trends over the past few years. Adapting to cleaning customers who want...
https://youtu.be/HzlewmBqoXQ MaidCentral’s marketing and sales automation toolset can be a powerful weapon in your business arsenal. With the ability to segment lists based on customer history, send automatic follow-ups for leads and quotes, target past customers with...
Whether you're a residential cleaning business with 5 to 50 employees or a Fortune 500 company, tracking the performance of your employees is vital to making better decisions about investing in your workforce. Hiring, training, and retaining top cleaning talent is...
“Cleaning is for health, not luxury or beauty. CLEANING is a necessity, no longer a luxury.” Debbie Sardone, The Maid Coach and talks about ‘The New Rules of Cleaning Business Marketing’ on this week's Smart Business moves. She discusses how we can pivot our messaging...
https://youtu.be/28gKlexJ2W8 Are you feeling overwhelmed with all the different things on your to do list? Are you spending too much time in the whirlwind of managing your residential cleaning business and not enough time closing deals with new customers that will...
In a residential cleaning business, what gets measured gets managed. And knowing and managing your cleaning business direct payroll to revenue is one of the most important KPIs in your business. As a general rule of thumb keeping this number around 40% will allow you...
https://youtu.be/buxFySRyJh4 Corey Boxx of Drive Social Media joined us on Smart Business Moves to discuss Facebook Marketing Strategies For Residential Cleaning Businesses. I have known Corey for over 7 years. He has been a part of the marketing team at Drive Social...
