Building a website is one of the most essential steps for establishing your professional cleaning business. However, just having a website isn’t enough to attract potential clients and make them your regulars. The process of conversion is different than generation, which can leave you feeling overwhelmed.
Luckily, there are ways to streamline this task by utilizing advanced maid service software and understanding the main principles behind converting leads into clients. Read on to discover how best to do it.
How do you convert a lead?
It takes a lot of time and effort to make leads become your loyal customers, but expanding your lead generation knowledge and using modern tools will help make things easier for you and your staff. Here’s how:
Content based on value
If you were about to select professional cleaners to clean your home, you’d certainly look for those who are experts in their field, and one of the best ways to showcase your expertise is to add value-based content to your website. If you display little or no content, your potential customers won’t perceive you as a specialist in your industry.
However, if the information they find on your website helps tackle problems, answers some common questions, or educates on the processes and methods you use, it will add value to your services and show that you’re truly an expert.
Portraying a professional image of your company plays an important role in increasing conversion rates. While it doesn’t directly reflect the quality of your service, it does impact how potential customers perceive your company as a whole. Some features that add to your company’s image are professional uniforms, along with a well-designed website that’s easy to use.
Quote form optimization
One thing that will certainly drive away potential clients is having too many questions to answer in your free quote form or estimate request. Having access to more details does help provide a more accurate quote, but most people are searching for the best price or checking if they can afford your service and they usually won’t bother filling out forms that are too extensive.
Instead of going into too much detail, focus on the questions that are crucial for providing reasonably accurate estimates.
Lead generation strategy
While optimizing your lead generation strategy seems like an obvious step, there are a couple of essential points to focus on. One of them is to make it as clear as possible where people can request an estimate or contact you. This should be the first thing they see when they land on your website, which means you should place a quote button and your contact information above the fold.
Another important step is to use lead magnets. Estimate form is one of them, but not every visitor to your website will opt for it, and you need additional ways to receive their information. Other lead magnets can include discounts or offering some type of free download in exchange for their email. This will help you continue marketing to them in the future.
What is the leading maid service software I can rely on?
Providing excellent customer service is certainly the key to developing a rich database of customers and keeping them your loyal clients. However, reaping the benefits of the advanced software that we at MaidCentral have developed will allow you more time to focus on excelling in your business. You’ll have an all-in-one system where you can automate, monitor, and modify a variety of processes essential for growing your business. Schedule a demo today!